Launch Day

Hobbes is live.

You can download it on the App Store and on Google Play.

For anyone who joined this list early on, the product has changed since I first started writing. Hobbes is a nutrition coach built the latest in habit and nutrition research. You log meals in seconds by text, voice, or photo. The coach plans your week, adapts as your habits stick, and answers your questions grounded in your actual data. It's the closest thing I could build to a personal nutrition coach that actually pays attention.

The first 7 days are free for everyone. After that, Hobbes is $8/month or $40/year. I'm not running it on ads or selling data, and I have written about why I think charging a fee is the right model for the product I want to build.

As a thank you for being on this list, for following along through the updates, and every half-finished idea I wrote about along the way, you get 50% off your first year. That brings the annual plan to $20 (less than $2/month). Tap on 'Have a code?' and use the code 'THANKYOU' on the subscription screen.

If there are people in your life who you think would benefit from Hobbes, feel free to pass the code along.

One ask: once you've used Hobbes for a few days, hit reply and tell me what's working and what isn't. The people on this list have shaped every version of this product, and I want that to keep being true.

We're just getting started. The list of things I want Hobbes to do is much longer than what shipped today.

Thanks for being part of this journey.
Go try the app!